Category Archives: strategy

The Five Whys

I recently finished reading “The Lean Startup” by Eric Ries. If you haven’t read it already, I highly recommend it – the book is full of great insights on how to make new products, whether you’re a startup or a … Continue reading

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The Three Parts of a Successful Product Vision

During my time as a UX professional, I’ve worked on a number of new products. All of these products began with an idea, and when we were smart, we spent some time defining and refining that idea to build clarity … Continue reading

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Minimum Viable Product? Try Simplest Possible Product

Business folks like to talk about the “Minimum Viable Product“, generally defined as the smallest product (in terms of functionality) that will still be accepted by the market. It’s an important concept – possibly the most important concept in new … Continue reading

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