About Rob
Rob Adams makes products people love. He is currently employed as a design researcher by Adobe Systems, Inc.Categories
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The Five Whys
I recently finished reading “The Lean Startup” by Eric Ries. If you haven’t read it already, I highly recommend it – the book is full of great insights on how to make new products, whether you’re a startup or a … Continue reading
Posted in strategy
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The Three Parts of a Successful Product Vision
During my time as a UX professional, I’ve worked on a number of new products. All of these products began with an idea, and when we were smart, we spent some time defining and refining that idea to build clarity … Continue reading
Posted in interaction design, strategy
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Minimum Viable Product? Try Simplest Possible Product
Business folks like to talk about the “Minimum Viable Product“, generally defined as the smallest product (in terms of functionality) that will still be accepted by the market. It’s an important concept – possibly the most important concept in new … Continue reading
Posted in interaction design, strategy
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